Michael Bierut | Pentagram partner’s fun but good “The Lazy Designer’s Guide to Success”
My favorite is #2 (Don’t reinvent the wheel): Instead of starting a project with a clean slate, take the MacGyver approach. “I come on the scene and think, there’s got to be something around here I can use,”
See all 7 tips here.
The MacGyver approach seems to work well for him and it’s a great way to do environmental portrait photography, too.
Have you seen Pentagram’s site? The site and the work are a can’t-miss.
via swissmiss